headless Commerce

Enhancing E-Commerce Brand With Speed and Flexibility

There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature,…
September 6, 2020

The eCommerce business is thriving and growing at an unprecedented rate. The internet is full of eCommerce business ideas and entrepreneurs, with a fire in the belly are trying out their luck in this flourishing business. However, in the cut-throat competition and ever-evolving trends, it is of utmost significance for brands to extend a seamless shopping experience. We are talking about an innovative approach built around customer expectations and associated buying experiences known as Headless Commerce.

What is Headless Commerce?

Headless Commerce – the name may sound perplexing; however, it is one of the most discussed terms in the eCommerce landscape. In its purest form, the term refers to the approach used by organizations to separate the customer-facing front-end layer from the back-end eCommerce functionality. The decoupling process is done to offer a more flexible, robust, and seamless digital experience.

How Headless Commerce Is Different From Traditional Commerce?

In traditional commerce, the front end of an online store is completely connected to the back end. This connectivity makes it hard to personalize and customize the user experience. If you are planning to introduce any changes to the user interface (UI), it will require backend changes and adjustments. On the contrary, the presentation layer in headless commerce is decoupled from backend functionality, allowing endless customization.

Why Does Your Ecommerce Business Needs Headless Commerce?

The online shopping experience is the foundation of the eCommerce success story. The first online stores appeared in the 1990s when companies adopted a “full stack” strategy and centered their attention only on the desktop user experience. With the evolution of technology, this approach does not translate the same experience across multiple channels such as mobile and tablets. The majority of brands built on traditional eCommerce approaches are not able to integrate the content that drives the traffic and the process that converts them into customers. With a headless commerce approach, the content management system (CMS) or digital experience platform (DXP) is separated from the backend. This provides more flexibility and control to businesses which helps them to be more competitive.

Benefits of Headless Commerce

Headless commerce allows boundless opportunities for smooth digital transformation and enables you to manage the multi-channel user experience.

Customization Flexibility

It provides the brands with customization flexibility and allows front-end and back-end layers to work separately. You can easily make changes to the frontend digital experience platform without having to worry about massive changes to the backend. This flexibility enables the brand to offer a consistent and unified experience.

Rich and Enhanced Customer Experience

The primary purpose of headless commerce is to provide a rich and enhanced customer experience. The brands can be more creative and innovative with their content management approach and user interface. Businesses can offer a more consistent experience across multiple channels.

Agility and Innovation

Headless Commerce enables brands to be more agile and innovative. With no changes required to the backend, the brands can respond to evolving trends and technologies rapidly. The decoupled architecture allows seamless integration with any new development.

Competitiveness and Faster Time to Market

Companies need to be flexible in order to fulfill the changing needs of their customers, who are notoriously fickle.
With headless commerce, they can launch new experiences and changes more quickly, making them more relevant to their customers’ needs.

Conclusion

Customer acquisition is the need of the hour, considering the booming eCommerce business. With the deployment of Headless Commerce, you can build the agility and autonomy of your eCommerce platform. Contact Bizmia to find out how our expert team can help you integrate Headless Commerce into your eCommerce platform so that your brand offers a delightful shopping experience that translates.